For senior managers and executives, navigating through a downturn has never been easy. But what does managing in a downturn mean? Is there a way to minimize short-term pain and maximize long-term competitive advantage? What costs should be cut and what should not? And what lessons can be learned from previous downturns and how organizations managed during those times?

The Financial Times in association with KPMG member firms are producing an exclusive four-part series entitled, Mastering Management: Managing in a downturn. The series will be a comprehensive guide to the latest research and ideas on how to manage in a downturn. Featuring newly commissioned articles from the world’s top business thinkers.

Please download the Financial Times publications here:
Or go to www.ft.com/managingdownturn.